How leading brands understand their audience and back it with media

$24.8 Billion in Digital Marketing

The pharmaceutical industry invests $24.8 billion a year in digital marketing in the US.¹ That brings patients and HCPs to brand.com and paid placements, though fewer than half of targeted HCPs are reachable through those channels today.² When an HCP lands on your site they need an immediate answer to a specific question. Patients want the same thing, today 48% of patients say pharma advertising helps them make more informed health decisions.³

The bigger gap is what you don't get back. When someone visits and leaves, you don't see what they came for. Market research and reports from other teams fill part of the picture, and you're left working from assumptions rather than a direct read on your own audience. Brand.com and paid media have built pharma marketing to where it is now. The next step is content that answers the question in the moment, compliantly, and tells you what was asked.

The Shift from Broadcasting to Answering

Patients and HCPs want an immediate, contextual answer to the question in front of them. Leading brands are meeting that by pairing their sites and paid placements with conversational AI grounded in their own approved content.

A conversation tells you what a click can't

When someone asks a question in their own words, you learn what they came for. The answer comes back in the moment, in language your MLR team has already cleared, and the question itself becomes something you can act on.

That shows up in the engagement first:

With RoseRx, patients and HCPs reach the resource they need 17%-76% faster and stay in conversation 4x longer than they would on a static page.

Every conversation shows you what's working

Every conversation is a record of what your audience asked and what they did next, and you can act on it.

That record is both qualitative and quantitative. You learn what patients and HCPs are asking, in their own words, and how many are asking it. You can see which questions come up most and move on it in-flight, knowing the change is backed by what your audience asked for.

The same record shows you where to strengthen your content. When a question comes up that approved content doesn't yet answer, and you can close it before the next planning cycle instead of after.

It also shows you where your money is working hardest. With evidence of what's resonating and what isn't, you can shift budget toward the audiences the evidence points to.

Brands use RoseRx to run this approach and reach up to 25x media ROI

"RoseRx has improved our digital and marketing capabilities and helped us provide information that’s timely, interesting, targeted and genuinely helpful for our target patients.

-Head of Marketing and Sales

Want to know what your audience is asking?

See how leading brands turn approved content into answers, and turn every conversation into a clear read on where their budget is working.

¹ EMARKETER, US Healthcare and Pharma Digital Ad Spending Forecast, 2025
² Veeva, Pulse Field Trends Report
³ MAGNA Media Trials and DeepIntent, survey of 1,166 patients and 1,001 physicians, October 2024